VP Marketing, Ninja (m/f/d)

About the Role 
As VP, Regional Marketing for DACH/Poland, you will lead Ninja’s marketing strategy and execution and play a key leadership role in shaping the brand’s growth across the region. Based in Frankfurt, you will act as both a commercial driver and cultural ambassador – ensuring Ninja resonates with diverse regional audiences while accelerating our global growth agenda. 

This high-impact, highly visible role requires a balance of strategic vision, compelling storytelling, regional expertise, commercial acumen, and team leadership to deepen brand connection and deliver measurable growth across the region. 

Responsibilities 

Regional Leadership & Strategic Planning 

• Represent the voice of the DACH/Poland consumer to global leadership, advocating for regional nuance in consumer behavior, retail dynamics, and media landscape 

• Lead the adaptation and activation of the global marketing strategy, aligned to global priorities and brand standards 

• Influence global stakeholders on what is needed for the brand to win in-region, driving agenda-setting conversations for the markets

Go-to-Market Excellence 

• Own end-to-end GTM planning and execution, including positioning, launch strategy, pricing, and retail readiness 

• Lead localization of global campaigns to ensure cultural relevance, brand consistency, and commercial impact 

• Partner with Sales to drive category expansion, retail activation, and trade marketing strategies across key accounts 

Brand Stewardship, Consumer Insight & Performance 

• Champion a consumer-first mindset and elevate regional insights to shape brand positioning, product strategy, and innovation roadmaps 

• Monitor KPIs across the region, optimize marketing investments, and drive continuous improvement 

• Ensure Ninja’s portfolio is positioned for long-term growth and cultural relevance in the region 

Team Leadership & Cross-Functional Collaboration 

• Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets 

• Foster strong cross-functional partnerships across Product Marketing, Media, Social, PR, Creative, Sales, and Regional Distributors to drive results 

Qualifications 

• 12+ years of marketing experience, preferably in CPG, with at least 5 years in a senior leadership role overseeing multiple markets across EMEA 

• Deep understanding of regional consumer behavior, cultural dynamics, and the retail/media landscape

• Fluency in English and German is required (additional languages a plus) 

• Proven success adapting and executing global marketing strategies in a regional context 

• Strong leadership presence, cross-functional influence, and team development capability 

• Willingness to travel across the region and to global HQ as needed