SVP, Marketing - Ninja

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About the Role

The SVP, Marketing for Ninja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances. This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation.

Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing, and end-to-end commercialization to deliver both near-term results and long-term brand equity.

Responsibilities:

Category Strategy and Positioning

Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets

Go-to-Market Execution

Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation

Portfolio Marketing and Demand Creation

Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio

Team Development

Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Qualifications

15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
On-site in Needham MA, 3x a week

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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