VP, Brand Acceleration - Ninja

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About the Role

The VP, Brand Acceleration is a critical leadership role that serves as the CMO’s strategic partner and right hand, driving alignment, accountability, and execution across the global marketing organization.

Part Chief of Staff, part strategic integrator, part culture carrier, this leader serves as the connective tissue between the CMO, her leadership team, and cross-functional partners – ensuring strategy is aligned, execution is accountable, and the entire system runs with focus and speed.

This role requires a rare mix of operational rigor, strategic insight, and people savvy. It’s ideal for someone who can drive outcomes across a global matrix, bring clarity to complexity, and lead through influence.

Responsibilities

Strategic Planning & Execution

Partner with the CMO on annual planning, goal setting, and performance tracking across global marketing.
Lead the function’s operating rhythms – including QBRs, leadership meetings, and annual planning – ensuring priorities are clear and work is progressing.
Drive the translation of high-level strategy into actionable plans across markets, categories, and teams.

Organizational Integration

Serve as the connective tissue between global leadership and regional/local execution – ensuring information, accountability, and priorities flow smoothly.
Act as a proxy for the CMO when needed in meetings, decisions, and communications.
Identify and close organizational gaps that slow progress or create ambiguity.
Cross functional integration of product development milestones, sales alignment, and marketing strategy to ensure we are winning and drive excellence

Executive Communications

Prepare executive-level presentations, internal communications, and reporting to keep leadership aligned and stakeholders informed.
Support the CMO in communicating clearly with her leadership team, cross-functional partners, and the broader org.

Team Effectiveness & Special Projects

Help manage major cross-functional initiatives that sit outside traditional silos but are critical to delivering the CMO’s vision.
Partner with HR and the CMO on key people initiatives, including org design, headcount planning, and talent management.
Monitor team health, clarity, and collaboration – supporting the development of a strong, high-performing culture.

Qualifications

10+ years of experience in marketing, marketing operations, strategy, or business planning, with a proven track record of supporting or leading marketing initiatives in a global environment
Demonstrated success driving execution at scale, especially across matrixed or multinational teams
Strong leadership presence with the ability to influence without authority
Exceptionally organized with sharp business judgment, strategic thinking, and a bias for action
Adept at building trusted partnerships, navigating ambiguity, and bringing structure to chaos
Experience in consumer brands, marketing organizations, or high-growth environments

This role is on site in our Needham MA HQ

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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