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Our Outrageously Extraordinary Mindset

We don’t do ordinary. At SharkNinja, we move fast, think big, and push boundaries—because that’s how extraordinary happens. Bring your ambition, and we’ll give you the tools to turn it into impact.

mindset wheel

Drive for the extraordinary.

Set a calculated, unimaginably high bar in a game worth playing.

Courageous leaders achieve outrageous success by aspiring to solve the most impactful problems. They might not end up where they planned, but they will accomplish more than they dreamed possible.

Be an explorer, not a tour guide.

Move with confidence down an uncharted path.

Explorers are comfortable being uncomfortable. They boldly venture into unknown territory where their own expertise and familiar playbooks are not enough. They build an unstoppable team, consult experts, and figure it out as they go.

Lead with a relentless desire to know more.

Go deeper to see what others don’t.

Winning in an intensely competitive marketplace demands boundless curiosity, unvarnished feedback, and continuous debate to beat the odds and uncover extraordinary, groundbreaking insights.

Get smarter every day.

Iterate rapidly, identify the gaps, & pivot intentionally.

The path to the extraordinary is never straight. Great leaders know that obstacles and wrong turns are inevitable. But their eyes are always wide open. They constantly learn from what they’re doing. Searching for the smoke, striking it out, and setting a new course every day.

Remarkable Stories from
our Associates

Our people are what make SharkNinja extraordinary. See firsthand how they’re shaping their careers, driving innovation, and making an impact every day.

Hear from Simon and Dan

Advanced Development (AD) engineering leaders Simon and Dan reveal how the blend of design and engineering fuels innovation on the Advanced Development Team.

Ninja Test Kitchen

Meet Kenzie Swanhart, the Senior Director, Ninja Test Kitchen shares how Ninja Test Kitchen blends the art and science of food, bringing innovative culinary solutions to life.

Our Journey of
Innovation and Growth

From bold beginnings to industry leadership—our history is one of relentless innovation.

1994
2000
2003
2008
2009
2015
2023

1994: It all started in Montreal, Canada, when visionary entrepreneur Mark Rosenzweig founded Euro-Pro Operating LLC. With a mission to simplify home cleaning, our first steam cleaners and vacuums quickly turned heads.

2000: The Shark was trademarked in Canada for vacuum cleaners.

2003: We planted roots in Boston suburbs, laying the foundation for our transformation into a global consumer brand.

2008: Mark Barrocas joins as President and focuses on disruptive innovation and consumer insights, beginning trajectory towards international expansion.

2009: Ninja was born. From high-powered blenders to game-changing kitchen appliances, we redefined what home cooking could be.

2015: We became SharkNinja, a name that reflects our powerhouse brands and our relentless drive for innovation in the kitchen and beyond.

2023: A milestone year! On July 31, we went public, officially trading on the New York Stock Exchange under “SN”—a new chapter in our journey of growth.

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