Sr Director, Social Media - LATAM

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About the Role
This role isn’t just regional – it’s cultural, strategic, and global. As Sr Director of Social Media – LATAM, you’ll lead our Spanish-language social media strategy across Latin America while serving as a key advisor to global marketing teams targeting Spanish-speaking consumers in the US, South America, and Europe. Based in Miami, this leader will champion cultural nuance, elevate social storytelling, and drive both community engagement and commercial impact across diverse markets.

We’re looking for someone who can shape the future of our brands on social – from creator partnerships in Colombia to TikTok trends in Spain to influencer strategy across US Latin-American audiences. You will lead LATAM market activations while influencing global priorities to ensure relevance with Spanish-speaking consumers worldwide.

Key Responsibilities

Regional & Cross-Market Strategy

Serve as the social media voice of the Spanish-speaking consumer globally
Build and execute a LATAM social media strategy aligned with global goals and local culture
Provide guidance to U.S. and European teams to better connect with Spanish-speaking audiences

Content & Platform Leadership

Lead LATAM presence across platforms (IG, TikTok, YouTube, etc.), optimizing for cultural resonance and impact
Localize global toolkits; co-create region-first campaigns where relevant
Drive innovation in content formats, creator partnerships, and trend activation

Measurement & Performance

Set and monitor KPIs across markets, adapting strategies to maximize reach and ROI
Partner with analytics to report regional insights and fuel global learning
Leverage social listening and trendspotting to inform brand direction

Team & Cross-Functional Collaboration

Manage local social teams and influencer/creator agencies across LATAM
Partner closely with regional marketing, media, PR, sales, and global brand teams
Act as a cultural ambassador and social expert in global strategy sessions

What You Bring

10+ years in social or digital marketing with significant LATAM and U.S. Hispanic experience
Deep platform fluency and knowledge of Spanish-language influencer ecosystems
Fluent in Spanish and English; Portuguese a strong plus
Experience in global or matrixed organizations, and in developing culturally resonant content
Proven leadership and storytelling skills with a consumer-first mindset

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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