VP, Integrated Marketing Communications - Shark Beauty

ABOUT THE JOB

Shark Beauty is seeking a visionary and execution-focused Vice President of Integrated Marketing Communications (IMC) to lead the global IMC function. As a key member of the senior marketing leadership team, you will own the development and deployment of integrated communication strategies across all consumer touchpoints – from creative strategy to execution – in close partnership with global and regional teams, internal cross-functional partners, and external agencies.

This role leads global brand planning, campaign creative, media, influencer, experiential, PR, and production, ensuring all communications are cohesive, insight-led, and aligned to business goals. You’ll elevate the IMC operating model, oversee global campaign planning and milestone adherence, and ensure regional teams are equipped to deliver best-in-class local activations.

RESPONSIBILITIES

Strategic Leadership & Campaign Planning

• Define and evolve Shark Beauty’s global communications strategy, including the IMC operating model, messaging hierarchy, and planning frameworks.
• Set the IMC vision in alignment with business priorities, innovation pipelines, and brand goals.
• Lead the development and deployment of global campaigns – from strategic brief to in-market execution – across paid, earned, and owned channels.
• Partner with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns that drive breakthrough consumer engagement and brand growth.

Creative Strategy & Global-Local Enablement

• Develop compelling, insight-based creative briefs that align teams and agency partners on objectives and execution.
• Ensure creative assets and messaging are scalable and adaptable, delivering global toolkits with localized RTBs, claims, and campaign guidelines.
• Act as the key liaison to regional teams, aligning on timelines, feedback, and activation needs to ensure globally consistent but locally resonant execution.

Team Leadership & Operational Excellence

• Build and lead a high-performing IMC team with a focus on agility, collaboration, and accountability.
• Own the global campaign calendar, milestone management, and budget oversight; ensure operational rigor across functions and regions.
• Manage internal and external partners, driving integration and efficiency across all campaign touchpoints.

Performance, Optimization & Best Practices

• Define KPIs and success metrics; lead post-launch reviews with clear readouts and optimization recommendations.
• Champion a test-and-learn mindset, codifying learnings and continuously improving the IMC process and impact.

REQUIREMENTS

• 12+ years of progressive experience in brand or integrated marketing, including 5+ years in a senior or executive leadership role.
• Deep expertise in launching and scaling integrated campaigns across multiple markets, channels, and media types.
• Strong leadership and influencing skills across cross-functional and matrixed organizations.
• Proven success managing global-to-local campaign planning, asset development, and regionalization.
• Excellent brief writing, storytelling, and messaging development capabilities.
• Highly collaborative, with strong project management skills and the ability to work in a fast-paced, dynamic environment.
• Executive presence with a passion for creative excellence and brand-building.
• Experience managing large budgets and multiple external agencies.

ATTRIBUTES:

• You think holistically, connect the dots, and challenge teams to raise the bar on integration and impact.
• You know how to bring structure, accountability, and creativity together to deliver breakthrough outcomes.
• You’re a strategic leader who can zoom out and a hands-on doer who’s not afraid to dive into the details.
• You believe in clarity of purpose, speed of execution, and elevating the craft of marketing.