VP, Global Social Media Operations

About the Role

As the VP, Global Social Media Operations, you will design the systems and processes that power a world-class social ecosystem – and keep it future-ready. Blending operational rigor with an eye for emerging trends, you’ll lead the evolution of our global infrastructure while continuously exploring new technologies, platforms, and capabilities to keep us at the forefront of a rapidly changing landscape. Partnering across regions, brands, and business units, you will align social strategy with enterprise priorities, ensure scalable execution, and unlock efficiencies that accelerate growth, engagement, and performance.

Key Responsibilities

Global Social Operations Strategy

• Build and continuously refine a unified social framework – playbooks, workflows, KPIs, and governance.
• Translate strategy into scalable, data-led execution across paid, owned, earned, and social commerce.

Cross-Functional & Regional Alignment

• Lead alignment across creative, media, data/analytics, brand, influencer, customer experience, and legal teams.
• Serve as the connective tissue between global and local social teams to ensure consistency and local relevance.

Technology, Tools & Innovation

• Set the vision for the global social tech stack; drive tool selection, integration, and optimization.
• Pilot and scale emerging capabilities (AI, automation, generative content, social commerce). Own the global social media tech stack (listening, publishing, analytics, advocacy, UGC, content management).

Talent & Capability Building

• Define resourcing strategy – central, regional, and in-market – including in-house vs. agency mix.
• Lead global training and enablement to elevate social fluency across levels and functions.
• Champion DEI, culture, and talent development within global teams and partner agencies.

Performance, Risk & Reputation Management

• Oversee real-time social intelligence to inform brand safety, crisis response, and executive reporting.
• Ensure adherence to global compliance standards and platform policy changes.
• Lead executive-level updates on performance, opportunities, and risk across the social ecosystem.

Qualifications:

• 12+ years in marketing, digital or social media roles; 5+ years in global leadership.
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
• Deep understanding of the end-to-end social ecosystem: paid, organic, influencer, UGC, and commerce.
• Strong grasp of MarTech, data, and social platform dynamics.
• Executive presence with exceptional communication, stakeholder management, and change leadership skills.
• Strategic thinker who can zoom out on enterprise goals and zoom in on operational detail.

Experience:

• Global oversight at a Fortune 500 or high-growth brand
• Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc.
• Demonstrated success in driving measurable business impact through social operations.