Shark Home Senior Manager, Poland

As the Poland Social Media Lead, you will shape and execute the social media strategy for SharkNinja across Poland. You’ll be the region’s social voice—developing platform-specific content, driving community growth, and ensuring that our brand shows up in culturally relevant, engaging, and on-brand ways across social platforms. 

In this standalone role, you’ll work closely with global and EMEA teams to localize campaigns, build creator and influencer partnerships, and lead day-to-day execution across key channels. This is a hybrid strategic and hands-on role for a creative, data-driven storyteller who knows how to drive regional impact through social. 

What You’ll Do 

Develop & Execute Regional Strategy 

• Lead the Polish social media strategy, aligned to global priorities and tailored to local cultural nuances. 

• Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion. 

• Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed. 

Content Planning & Creation 

• Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content. 

• Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences. 

• Lead visual and copy development in Polish (and English when applicable), ensuring everything feels native and credible. 

Community Engagement 

• Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers. 

• Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone. 

• Partner with the CX team to ensure seamless customer hand-offs and timely response. 

Influencer & Partner Marketing 

• Build and maintain strong relationships with local creators, influencers, and ambassadors. 

• Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance. 

• Collaborate with the global influencer team to align on strategy and performance. 

Campaign & Performance Management 

• Execute organic and paid social media campaigns in partnership with digital and media teams. 

• Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights. 

• Share monthly reports and recommendations to optimize performance and scale what works. 

Cross-Functional Collaboration 

• Work closely with regional and global marketing, creative, PR, and eComm teams to align campaigns and launch moments. 

• Contribute social POVs and trends to the wider team to influence brand creative and messaging. 

What You’ll Bring 

• 5+ years of hands-on social media experience, ideally in consumer goods, lifestyle, or tech. 

• Native or fluent Polish speaker with strong English (German is a plus). 

• Proven success in growing social communities and creating culturally relevant content. 

• Deep understanding of social platforms, audience behaviors, and channel-specific best practices in the Benelux region. 

• Experience managing influencer campaigns and creator partnerships. 

• Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans. 

• Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative. 

• Comfortable wearing both strategic and executional hats. 

• Proficient in tools like Sprinklr, Meta Business Suite, TikTok Ads Manager, and social analytics platforms.