Senior Social Media Manager- Poland

As the Poland Social Media Lead, you will shape and execute the social media strategy for SharkNinja across Poland. You’ll be the region’s social voice—developing platform-specific content, driving community growth, and ensuring that our brand shows up in culturally relevant, engaging, and on-brand ways across social platforms. 

In this standalone role, you’ll work closely with global and EMEA teams to localize campaigns, build creator and influencer partnerships, and lead day-to-day execution across key channels. This is a hybrid strategic and hands-on role for a creative, data-driven storyteller who knows how to drive regional impact through social. 

What You’ll Do 

Develop & Execute Regional Strategy 

• Lead the Polish social media strategy, aligned to global priorities and tailored to local cultural nuances. 

• Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion. 

• Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed. 

Content Planning & Creation 

• Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content. 

• Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences. 

• Lead visual and copy development in Polish (and English when applicable), ensuring everything feels native and credible. 

Community Engagement 

• Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers. 

• Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone. 

• Partner with the CX team to ensure seamless customer hand-offs and timely response. 

Influencer & Partner Marketing 

• Build and maintain strong relationships with local creators, influencers, and ambassadors. 

• Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance. 

• Collaborate with the global influencer team to align on strategy and performance. 

Campaign & Performance Management 

• Execute organic and paid social media campaigns in partnership with digital and media teams. 

• Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights. 

• Share monthly reports and recommendations to optimize performance and scale what works. 

Cross-Functional Collaboration 

• Work closely with regional and global marketing, creative, PR, and eComm teams to align campaigns and launch moments. 

• Contribute social POVs and trends to the wider team to influence brand creative and messaging. 

What You’ll Bring 

• 5+ years of hands-on social media experience, ideally in consumer goods, lifestyle, or tech. 

• Native or fluent Polish speaker with strong English (German is a plus). 

• Proven success in growing social communities and creating culturally relevant content. 

• Deep understanding of social platforms, audience behaviors, and channel-specific best practices in the Benelux region. 

• Experience managing influencer campaigns and creator partnerships. 

• Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans. 

• Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative. 

• Comfortable wearing both strategic and executional hats. 

• Proficient in tools like Sprinklr, Meta Business Suite, TikTok Ads Manager, and social analytics platforms.