Social Media Specialist - Shark Home

JOB TITLE: Social Media Specialist, Shark Home

LOCATION: Needham, MA in office 3x a week 

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.  As we continue to grow, we are excited to add a Social Media Specialist, Shark Home to our global team.

OVERVIEW:

The Social Media Specialist will play an important role in the day-to-day management of our social media channels for @SharkHome. We need someone who can hit the ground running, take responsibility, and very quickly understand the brands you work on and begin contributing. This person must have experience in driving social content and engagement to create brand loyalty across social platforms. Experience working directly with social platforms and social management tools is a must.

Here are some of the EXCITING things you’ll get to do:

• Support day-to-day social media operations including content planning, creative execution, social listening and reporting
• Identify social media trends that can help deliver against business goals and share them with the team on a regular cadence
• Construct and execute monthly content calendars for Shark Home across all organic social media platforms
• Assist with user-generated content strategy and seeding efforts
• Assist in content upload process for our YouTube channels, working closely with brand teams to incorporate SEO language
• Identify quick content creators to sign as long-term partners for creation of NPD content, trends and to fill content gaps
• Capture and edit organic social content as needed
• Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community
• Partner with analytics teams to analyze content and use insights to inform briefs and performance improvements
• Leverage scheduling tools and native platforms to schedule and post content across social media platforms
• Assist in growing and expanding Shark Home’s social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube

ATTRIBUTES & SKILLS:

• 1+ year of prior social media experience at a brand, a digital agency, online publication, or in the marketing-related field

• Understanding of social media platforms including but not limited to: Pinterest, Instagram, Facebook, TikTok, YouTube and Twitter

• Experience running social media channels, creating editorial calendars, sourcing channel content, compiling reports and using a scheduling platform
• Excellent time management and organizational skills
• Foundational understanding of the media landscape and total marketing mix, plus how social fits in
• Excellent writing skills, ability to write and edit communications materials for a wide range of audiences
• Ability to work well in a fast-paced environment, prioritize and manage multiple obligations
• Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
• Experience creating social content is a major plus