Senior Manager, Partnership Strategy & Activation

POSITION OVERVIEW

This role sits at the center of how we evaluate, build strategies, and activate talent partnerships. You’ll own the strategic frameworks that determine how we invest in talent, from global brand ambassador deals to regional and long-term macro influencer relationships, and ensure every partnership is held to a rigorous, data-backed standard of performance. You’ll be the connective tissue between partnerships, analytics, social, and commercial teams, translating deal logic into measurable business outcomes.

RESPONSIBILITIES

Partnership Strategy & Cross-Functional Activation

• Lead cross functional activation and commercialization of talent & brand partnerships, aligning social, marketing, media, creative, sales, and retail teams to maximize brand impact and business results.
• Produce internal and partner-facing performance reports, briefing decks, and post-campaign learnings that drive smarter future investments.

Execution Strategy & Investment Frameworks

• Build and maintain the deal proposition framework that governs how we evaluate and tier talent partnerships, defining the rigor applied to global brand ambassador deals vs. regional vs. macro talent, including financial thresholds, strategic fit criteria, and expected ROI.
• Manage contract terms including deliverables, usage rights, paid vs. organic KPI splits, and measurement requirements.
• Drive continuous benchmarking vs. competitors and category trends to pressure-test our deal logic and inform partnership strategy.

Analytics & Performance Measurement

• Define and own KPIs and benchmarking frameworks across the partner portfolio including organic and paid social, OTT and paid media, brand awareness and lift, revenue lift, and virality.
• Build and maintain partner scorecards and dashboards; run A/B tests, attribute impact, and translate findings into clear optimization recommendations.
• Develop predictive models to forecast partner contribution to social and business objectives at the time of deal evaluation and post-launch.

QUALIFICATIONS

• 6-8 years in partnerships, talent, media, or brand strategy with meaningful experience in deal structuring and evaluation, not just execution.
• Strong analytical foundation: comfortable building models, interpreting platform and brand lift data, and designing measurement frameworks from scratch.
• Experience working across commercial and retail environments; you understand how a social moment translates downstream to sell-through.
• Able to operate with rigor and speed; you build frameworks that scale, not one-off decks.
• Strong communicator, you can sell a point of view to senior stakeholders and simplify complexity for partners.