Beauty Marketing Director, FRBLN

About the Role 

As Director of Marketing, you will lead Shark Beauty’s marketing strategy and execution across France, Belgium, and Luxembourg and serve as a key voice in shaping our approach to consumers in the region. Based in Paris, you’ll act as both a commercial driver and cultural ambassador, ensuring Shark Beauty resonates with diverse regional audiences while supporting our global growth strategy.  

This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connection and deliver measurable growth. 

What You'll Do:

Regional Leadership & Strategic Planning 

• Serve as the voice of the French consumer to the Shark Beauty CMO, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption 

• Lead localization of Global Shark Beauty Marketing strategy, aligned with SharkNinja’s global priorities and brand standards 

• Escalate to global stakeholders what is required for Shark Beauty to win in the Southern Europe region 

Go-to-Market Excellence 

• Own GTM planning and execution for the FR/BLN region, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness 

• Localize global campaigns while ensuring cultural relevance and business impact 

• Partner with sales to drive category expansion, retail activation, and trade marketing strategies across key accounts 

Team Leadership & Collaboration 

• Build, lead, and develop a high-performing Marketing team, who are responsible for the GTM execution of Shark Beauty’s global marketing strategy in their specific markets  

• Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth 

• Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences 

Consumer, Category & Brand Stewardship 

• Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps 

• Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets 

• Ensure Shark Beauty’s portfolio is positioned for long-term relevance and growth in the region, act as advocate  

What You'll Bring:

• 10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across France/Benelux markets 

• Deep understanding of regional culture, consumer preferences, and retail environments (including but not limited to France, Belgium, Luxembourg) 

• Experience influencing global organizations and adapting global playbooks to regional realities 

• Strong leadership, stakeholder management, and team development capabilities 

• Fluent in French and English (additional languages a plus) 

• Willingness to travel across the region and to HQ as needed