VP of Creative Experience, Design, and Identity

Position: VP of Creative Experience, Design, and Identity 
Location: NYC (Hybrid, 3-4 days in-office) 
Reports to: Chief Creative Officer (CCO) 

Company Overview: 

SharkNinja, a publicly traded company with over $4 billion in annual revenue, is a leading innovator in the consumer products space. Known for its commitment to developing cutting-edge technology and exceptional products, SharkNinja spans multiple categories including vacuum cleaners, kitchen appliances, and personal care devices. The company’s mission is to deliver solutions that simplify and elevate everyday life for consumers worldwide. 

Position Overview: 

We are seeking a visionary VP of Creative Experience, Design, and Identity to join our dynamic team in NYC. This role is pivotal in driving our competitive edge by serving as a strategic creative partner with Product Development and Engineering. You will own the creative concept and strategy from product ideation to content creation, overseeing all creative elements end-to-end. 

Key Responsibilities: 

• Strategic Partnership: Collaborate closely with Product Development and Engineering teams to ensure creative strategies align with technical capabilities and market demands. 

• Creative Leadership: Lead the development of innovative and compelling creative concepts that drive product differentiation and brand identity. 

• End-to-End Ownership: Manage the entire creative process from initial ideation through to final content creation, ensuring consistency and excellence across all touchpoints. 

• Brand Identity: Develop and maintain a strong, cohesive brand identity that resonates with our target audience and enhances our market position. 

• Team Leadership: Build, mentor, and lead a high-performing creative team, fostering a culture of innovation and collaboration. 

• Market Insights: Stay abreast of industry trends and consumer insights to inform and inspire creative strategies. 

• Performance Metrics: Establish and track key performance indicators to measure the impact of creative initiatives on business outcomes. 

Qualifications: 

• Experience: Minimum of 10 years in a senior creative leadership role, preferably within the consumer products industry. 

• Skills: Proven track record in creative strategy, concept development, and execution. Strong understanding of product development processes and engineering principles. 

• Leadership: Exceptional leadership and team-building skills with the ability to inspire and drive creative excellence. 

• Innovation: Demonstrated ability to think creatively and strategically, with a passion for innovation and continuous improvement. 

• Communication: Excellent communication and presentation skills, with the ability to articulate creative vision and strategy to diverse stakeholders.