DTC & Amazon Creative Lead

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Position Overview

We are seeking a visionary and hands-on DTC & Amazon Lead to lead the creative strategy and execution for our Direct-to-Consumer (DTC) and Amazon channels. This role is pivotal in shaping how our products are presented and experienced across digital platforms, driving conversion, brand love, and customer loyalty.

Key Responsibilities

Creative Leadership: Own and evolve the creative vision for SharkNinja’s DTC and Amazon experiences, ensuring consistency with brand identity while optimizing for performance.
DTC Experience: Oversee creative for SharkNinja.com and NinjaKitchen.com, including homepage, landing pages, product pages, email, and digital campaigns.
Amazon Strategy: Drive the creative strategy for Amazon retail media assets, ensuring compliance with platform best practices and brand standards.
Performance-Driven Design: Partner with analytics and UX teams to test, learn, and iterate creative based on performance data and consumer insights.
Cross-Functional Collaboration: Work closely with eComm, brand, product marketing, and global teams to align creative with business objectives and go-to-market strategies.
Innovation: Stay ahead of digital trends, eCommerce design, and Amazon innovations to keep SharkNinja at the forefront of digital retail.

Qualifications

10+ years of experience in digital/eCommerce creative roles, with at least 3 years in a leadership capacity.
Proven success leading creative for DTC and Amazon channels in a fast-paced, consumer product environment.
Strong portfolio showcasing high-performing digital campaigns and eComm experiences.
Deep understanding of Amazon creative requirements and conversion optimization.
Experience with A/B testing, data-driven design, and performance marketing.
Exceptional leadership, communication, and project management skills.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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