IMC Specialist - Shark Home

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Position Overview

As part of the Global Shark Home Integrated Marketing Communications Team, you will support the execution of marketing plans for our SharkHome product lines. You will collaborate with cross-functional teams including Product Marketing, Content Strategy, Creative, Media, and Analytics to assist in bringing omni-channel, full-funnel launch plans to life. You will help coordinate media planning, creative strategy, social content, video production, and PR events. The right candidate will have strong organizational skills, attention to detail, and the ability to work collaboratively with colleagues in a matrixed organization.

Responsibilities

Assist in building, managing, and tracking demand plans for SharkHome products

Support the reporting of organic and paid media performance, helping to optimize messaging and creative strategies to achieve marketing goals

Work with global teams to help bring new products to market and support the localization of global plans

Conduct competitive intelligence research and help communicate competitive advantages

Assist in writing agency briefs and coordinating with agencies on media planning and execution

Key Functional Skills/Knowledge

Comfortable working in a fast-paced environment with a highly iterative approach

Strong communication skills and the ability to collaborate effectively with team members of all levels.

Ability to translate product features into consumer benefits

Basic understanding of marketing strategies, product launches, and plan development

Analytical skills to help mine and analyze data, drawing actionable insights

Project management skills to support multiple projects simultaneously including master timelines across stakeholder groups.

Qualifications

1-3 years of marketing experience, preferably in brand strategy, messaging, positioning, and communications strategy

Experience in supporting teams and coordinating projects

Familiarity with consumer insights and their application in marketing programs

Basic experience in creative strategy development and advertising

Experience in assisting with product launches and global market integration is a plus

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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