Associate Brand Manager - Ninja

ABOUT THE JOB 

The Associate Brand Manager will play a supporting role in bringing Ninja brand strategies to life — helping to develop product stories, marketing plans, and category initiatives that build brand equity and drive sales. 

Focused on the Air Fryer & Oven business, this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. You’ll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals. 

RESPONSIBILITIES 

• Assist in developing product and brand narratives for eCommerce, DTC, and retail channels. 

• Support go-to-market planning and product launches in partnership with Global Marketing, IMC, and cross-functional teams. 

• Contribute to the creation of consumer profiles, identifying behaviors, attitudes, and media preferences. 

• Gather and summarize category trends, competitor activity, and consumer insights to help identify opportunities. 

• Help translate insights into messaging, creative briefs, and campaigns that connect with target audiences. 

• Assist in preparing sales enablement tools — presentations, storyboards, and collateral — for retailer and distributor meetings. 

• Partner with Consumer Insights to review and validate messaging and product propositions. 

• Participate in post-launch reviews, capturing learnings to inform future efforts. 

• Coordinate multiple projects with strong attention to detail, clear communication, and a collaborative approach. 

• Stay informed on competitive activity, market trends, and brand storytelling techniques. 

KEY INTERFACES 

• Leadership: To align brand strategies and marketing plans. 

• Product Development: To ensure products align with target audience needs and overall brand strategy. 

• Consumer Insights: To leverage research to understand unmet needs and optimize messaging. 

• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers. 

• Finance: To partner to set fiscal targets and evaluate program success. 

REQUIREMENTS 

• 3+ years of marketing experience, ideally in CPG 

• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution 

• Strong skills in brand strategy, messaging, and communication strategy and execution 

• Strategic thinker with a bias for action and creative problem-solving 

• Proven ability to leverage consumer insights for effective campaigns and product launches 

• Highly analytical; able to mine and interpret data to drive decisions 

• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix  

• Exceptional communication and presentation abilities 

• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset