Lead, Social Media Analytics - LATAM

Lead, Social Media Analytics – LATAM

About Us 
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

We don't just make products. We identify and solve customer problems, some that customers don’t even know they have. We tell that story via social media across organic, paid, influencer, and earned channels. 

Position Overview 
We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data, surface what matters, and guide immediate action. 

This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja’s fast-moving culture — balancing rigor with pragmatism and using data not only to measure performance but to influence decisions and spark the next opportunity. 

Key Responsibilities 

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for Mexico, Brazil, and the growing LATAM market. Quantify what drives virality, and raise the odds of it happening. 

• LATAM Market Focus: Serve as the primary analytics partner for the LATAM region, bringing analytical rigor and scalable social measurement to an emerging, social-first market. Partner closely with regional social and marketing leaders to support growth across key LATAM countries. 

• Turn Data into Decisions: Provide fast, actionable analysis of campaign and creative performance to inform optimization, investment decisions, and the next viral SharkNinja product in LATAM. 

• Creative Effectiveness: Partner with creative and social teams to evaluate content performance, run A/B testing, and recommend quick pivots to maximize impact in culturally relevant ways. 

• Cross-Team Collaboration: Work with media agencies, internal media, and regional social partners to align on measurement frameworks, reporting, and learnings. 

• KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs for social media marketing in LATAM; ensure performance is tracked, understood, and acted upon. 

• Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders (tactical vs executive), automating recurring outputs where possible. 

• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks, identify opportunities, and evolve social measurement approaches for LATAM. 

• Culture & Collaboration: Act as a senior analytical voice on the team — sharing insights, mentoring peers when appropriate, and contributing to a culture where data fuels decision-making and action. 

Attributes & Skills 

• Master’s or Bachelor’s degree in Analytics, Data Science, Statistics, Economics, or similar experience. 

• 6+ years of experience in performance marketing analytics, social media analytics, or creative measurement. 

• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions. 

• SQL experience, Python experience with data visualization tools such as Power BI, and advanced experience with Excel functions 

• Ready to excel in the world of AI-powered insights that drive immediate action at the fast pace of social media. 

• Strong analytical thinking with the ability to balance rigor with speed-to-insight. 

• Excellent communication and influencing skills, with the ability to partner effectively across regional and global teams. 

• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment. 

• Fluency in Spanish and English is required. 

Work Environment 
This is a primarily on-site role based in Mexico City, Mexico, with flexibility to work from home 1–2 days per week.