Senior Social Media Analyst, Emerging Markets

We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data, surface what matters, and guide immediate action. 

This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja’s fast-moving culture — balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity. 

What You'll Do:

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid). Quantify what drives virality, and raise the odds of it happening. 

• Focus on Growth Markets: Extend the reach of our Social Media Analytics from the current core market focus to our social-first expansion markets. Partner directly with the Head of Social for Emerging Markets to bring analytical rigor and scale into those markets. 

• Turn Data into Decisions: Provide fast, actionable analysis of campaign and creative performance to drive the next viral SharkNinja product. 

• Creative Effectiveness: Partner with creative and social teams to evaluate content performance, run A/B testing, and recommend quick pivots to maximize impact. 

• Cross-Team Collaboration: Work with media agencies, internal media, and social partners to align on measurement, reporting, and learnings. 

• KPI Development: Cut through the noise of vanity metrics and define the metrics of success for social media marketing and ensure performance is tracked and understood. 

• Executive Reporting: Deliver tailored, action-oriented reporting for different audiences (tactical vs executive) and automate where possible. 

• Best Practices & Benchmarks: Conduct rapid analyses to set standards and evolve measurement approaches. 

• Culture & Collaboration: Share insights, coach peers, and contribute to a culture where data fuels decision-making and action. 

What You'll Bring

• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, or a related field. 

• 5+ years of experience in performance marketing analytics, social media analytics, or creative measurement. 

• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and distilling insights into actions. 

• Advanced experience with Excel functions such as pivot tables, formulas, and data plug ins. 

• Experience with data visualization tools such as Power BI. 

• Strong analytical thinking with the ability to prioritize speed-to-insight. 

• Excellent communication and influencing skills to drive decisions at pace. 

• Self-motivated and comfortable balancing multiple priorities in a dynamic environment. 

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