The Senior Manager, Live Commerce is responsible for leading SharkNinja's live shopping strategy and execution, driving GMV growth, audience engagement and brand presence across live commerce channels. This is a senior, high-impact role that combines creative direction, commercial acumen and operational excellence to establish live commerce as a key revenue pillar within the DTC business.  

 
What you will do:  

• Own and lead the end-to-end live commerce strategy, from planning and production through to performance analysis and optimisation.  

• Drive GMV targets for live shopping events across our three brand handles (Shark Clean, Shark Beauty, Ninja Kitchen). 

• Act as the primary strategic partner to our LIVE agency, holding them accountable for production quality, cadence and commercial performance while working collaboratively on content direction and format innovation. 

• Own the product training relationship with the agency, ensuring LIVE hosts are true product experts — briefed on features, use cases and USPs so they can sell with authority and credibility on camera. 

• Build, lead and develop a high-performing live commerce team, setting clear goals and fostering a culture of creativity and accountability.  

• Partner with Marketing, Sales Operations, Finance and Demand Planning to align live events with broader commercial and inventory objectives.  

• Oversee the selection, briefing and management of hosts, creators and brand ambassadors for live activations.  

• Establish best-in-class production standards in partnership with the agency, continuously testing and iterating on formats, products and promotional mechanics. 

• Monitor and report on live commerce KPIs (GMV, viewership, CVR, AOV, engagement) and translate performance data into strategic recommendations for both internal stakeholders and the agency. 

• Stay ahead of live commerce trends, platform developments and competitor activity to maintain a first-mover advantage.  

• Protect brand image and tone of voice across all LIVE content, setting clear standards and guardrails for the agency and hosts to work within. 

 
What you will have:  

• Significant experience in live commerce, social shopping, or digital retail — with a proven track record of driving GMV at scale.  

• Strong leadership experience with the ability to build and inspire a team.  

• Deep understanding of live content production, creator ecosystems and audience engagement.  

• Commercial mindset with experience managing P&L, budgets and revenue targets.  

• Excellent cross-functional collaboration and stakeholder management skills.  

• Data-driven approach with the ability to interpret performance metrics and act decisively.  

• Exceptional communication and presentation skills.  

• Thrives in a fast-moving, entrepreneurial environment where things move quickly and innovation is encouraged.  

#LI-HYBRID