Demand Generation, Sr Director, UK

What You’ll Do: 

The Head of Demand Generation of Shark Ninja UKI is responsible for Creating Consumer Demand – driving a local Marcomms team focused on delivering a High Rate of Sales and Market Share gains across all Shark and Ninja categories. They develop and execute a comprehensive channel marketing strategy aligned with local and global business goals to drive POS and increase brand visibility. The role encompasses Media, PR and Social strategy and implementation, tasked with bringing global strategy to life on a local level and involving a deep understanding of our product categories. You’ll sit on the local UKI commercial leadership team, working alongside key local stakeholders. The role is also a critical part of the Global Demand Creation Leadership team – with a direct reporting line into the Global SVP of Demand Generation, sitting in Needham, MA.   

  Building and Leading an Unstoppable Team 

• Hire, onboard and lead a first-class media, social and PR team tasked with working across our Shark and Ninja brands, building a deep bench of talent and potential successors
• Devise and oversee local product-level strategy, day-to-day campaigning and storytelling  
• Oversee local workflows with cross-functional departments including sales, finance and trade marketing
• Proactively spot areas to improve and drive change quickly and efficiently  

  Strategy Framework Oversight: 

• Oversee the development and implementation of a comprehensive ‘demand generation’ ethos aligned with the organization's overall goals and objectives
• Oversee local ‘working’ budget management and operating expenses, including local ‘demand generation’ headcount
• Review entire consumer journey and develop strategies to ensure SharkNinja has the right messaging / placement through the journey to create high consumer demand for Shark and Ninja products.
• World-class ‘expert’ on local industry trends, emerging platforms, and best practices across media, PR and social 

Social Content Creation and Storytelling  

• Lead Social team to develop strategies on own channels and drive awareness of Shark and Ninja products in UKI, to drive POS
• Oversee the creation of engaging content for different social media platforms across the UKI, ensuring relevancy for highly-localized audiences, tasked with moving at the speed of culture, capitalizing upon and anticipating  the zeitgeist 
• Develop Micro and Macro influencer strategy for new product launches and driving demand through Social
• Proactively track TOV for social-first campaigns & pivot accordingly, leading cross-functional alignment quickly and efficiently  

Media Strategy and Planning: 

• Develop media strategy to drive awareness and conversion aligned with local business revenue and category goals.
• Drive internal team and external agencies to provide media mix options geared to deliver maximum awareness, engagement, and conversion.
• Analyse media effectiveness weekly and recommend changes to the media strategy based on ROI and other relevant KPIs.
• Recommend mix of infomercial, linear short form, OTT, paid, earned, influencer and other marketing vehicles   

PR: 

• Oversee a local team tasked with developing and executing a topline, holistic global PR strategy aligned with local and global NPD prioritization, sales targets, corporate objectives and overall brand positioning
• Galvanize those key local consumer press relationships and be willing to get your hands dirty when necessary
• Have a strong POV about what will and won’t work – with an unwavering ‘can do’ attitude
• Maintain a firm grip on specific campaign objectives and events – driving for extraordinary impact in everything we do 
• Oversee our PR agency strategy, deciding how and when we utilize agencies, whilst remaining deeply embedded in the actual work and desired business outcomes
• Monitor industry trends, competitor landscapes, and media developments to inform a constant drive for improvement  

Analytics and Reporting:  

• Play an active role in utilizing and refining global analytical tools to measure the success of local campaigns against business goals, overseeing the development and driving understanding / implementation of these tools across the local cross-functional team 
• Provide regular reports and insights to the c-suite, demonstrating the impact of demand generation efforts on key performance indicators.  

What You’ll Bring 

• 15-20+ years of Marcomms experience across UKI with a deep understanding of 1-2 (or all) of Media, PR and Social functions 
• A deep understanding of how Marcomms functions work together to meet a commercial goal 
• A mix of agency experience and in-house experience is a plus. 
• 15+ years of managing and building a team in UKI 
• Experience developing local Marcomms campaigns across a local market as part of a complex global business  
• Experience working within the e-commerce business landscape  
• Gold-standard experience leading creative thinking across Marcomms functions