Affiliate Manager – TikTok Shop (UK)

Job Title: Affiliate Specialist – TikTok Shop (UK)

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

We are seeking an Affiliate Specialist to support the growth and performance of SharkNinja’s presence on TikTok Shop in the UK. This role will be responsible for the day-to-day operations and execution of TikTok Shop strategies—working closely with internal teams and creators to drive product visibility, engagement, and revenue. This is an exciting opportunity to join a fast-growing, high-priority social commerce channel at an innovative, consumer-first brand.

Key Responsibilities:

• Support the day-to-day execution of SharkNinja’s TikTok Shop UK affiliate programme by identifying, onboarding and engaging creators and partners that align with brand objectives.
• Assist in the delivery of affiliate campaigns designed to drive product visibility, engagement, and sales, following direction set by the Affiliate Manager.
• Maintain direct communication with affiliate creators and presenters, offering timely support, performance insights and creative guidance to optimise results.
• Play an active role in the coordination and execution of TikTok Shop livestreams, including preparing briefs, product selections, scripts, and scheduling with creators and internal stakeholders.
• Liaise with cross-functional teams (e.g., social, PR, category marketing, and eCommerce) to align affiliate and livestream activity with SharkNinja’s broader campaign calendar.
• Monitor affiliate and livestream performance using TikTok Shop’s native analytics and internal dashboards, flagging trends and insights to the Affiliate Manager for optimisation.
• Manage administrative tasks such as partner tracking, commission setup, content approvals and compliance checks, ensuring accurate execution and reporting.
• Stay informed on emerging TikTok trends, creator opportunities and competitor activity to help shape campaign execution.
• Contribute to the continuous improvement of affiliate workflows and partner processes, supporting team efficiency and scalability.
• Embody SharkNinja’s brand values in all external interactions and serve as a key point of contact for affiliates and creators in the UK market.

About you:

• At least 1 years’ experience in affiliate marketing, influencer marketing, or performance marketing, ideally within eCommerce or consumer brands. Experience in TikTok Shop Affiliates is advantageous
• An understanding of TikTok’s ecosystem and content trends
• Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly
• Excellent communication, negotiation, and organizational skills
• A strong commercial acumen and results driven
• A motivated self-starter who is ambitious & curious, with a desire to test new ideas
• Strong interpersonal skills with an ability to work with a variety of styles and personalities
• Thrives in a fast-paced environment with a proven track record of being able to multitask

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier.

We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all our diverse skills strengthens SharkNinja’s innovation every day.

We support ALL our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.