Social Commerce Specialist 

Shark Home · Shark Beauty · Ninja 

Department: Social Media & Community 

Platforms: Instagram & TikTok (primary) · Facebook & YouTube (secondary) 

The Role 

We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will own community management across three distinct brands and audiences — Shark Home, Shark Beauty, and Ninja — with Instagram and TikTok as your primary stage. 

Responsibilities 

What You'll Do 

Drive Social Commerce Growth 

• You'll help turn creator influence into measurable commercial results by supporting and scaling SharkNinja's social commerce programmes. 
• Identify creators with strong commerce potential and support their activation as affiliate and performance partners. 

• Execute social commerce campaigns that connect social engagement with conversion and sales. 

• Help develop and refine playbooks, processes, and best practices that can be scaled across brands and markets.
• Stay on top of social commerce trends, platform updates, and emerging opportunities. 

• You'll work closely with Commercial, Retail Marketing, Ecommerce, and Social teams to bring social commerce into key business moments. 

• Support creator-led activations around product launches, promotions, retailer events, and seasonal campaigns. 

• Translate creator insights and social trends into actionable recommendations for retail and commercial teams. 

• Help educate internal stakeholders on how social commerce and creator partnerships drive conversion and customer acquisition. 

• Collaborate across functions to ensure social commerce activity aligns with business objectives. 

• Manage Affiliate & Performance Programmes 

• You'll support the day-to-day execution and optimisation of affiliate and social commerce initiatives. 

• Manage affiliate and social commerce platforms including Amazon Associates, LTK, TikTok Shop, Impact, and similar tools. 

• Support creator onboarding, commission management, tracking, and performance reporting. 

• Monitor programme performance and identify opportunities to improve results. 

• Flag high-performing creator content for amplification through paid media and retail channels. 

• Measure and Optimise Performance 

• You'll help ensure social commerce activity is tracked, analysed, and continuously improved. 

• Track key performance metrics including clicks, conversions, sales, and revenue influence. 

• Build regular reporting dashboards and performance summaries for stakeholders. 

• Work with Analytics and Finance teams to validate performance and identify growth opportunities. 

• Use data and insights to recommend optimisations and future investment areas. 

What Success Looks Like 

• Social commerce programmes consistently drive measurable commercial outcomes. 

• Creator and affiliate partnerships show sustained growth in conversions and revenue impact. 

• Retail and Commercial teams actively incorporate social commerce into campaign planning. 

• Performance insights are used to improve programmes and scale successful initiatives. 

• Repeatable processes and best practices are adopted across brands and markets. 

What You'll Bring 

• 3–5 years of experience in social commerce, influencer marketing, affiliate marketing, creator partnerships, or digital marketing. 

• Experience working with affiliate platforms, creator commerce tools, or performance-based marketing programmes. 

• Strong organisational skills with the ability to manage multiple projects simultaneously. 

• Analytical mindset with a passion for understanding what drives engagement, conversion, and sales. 

• Confidence working cross-functionally with Social, Ecommerce, Commercial, Media, and Brand teams. 

• Excellent communication and stakeholder management skills. 

• Passion for social media, creators, consumer trends, and the evolving commerce landscape. 

• A proactive, entrepreneurial mindset with a desire to learn, test, and grow.