The Role 

We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will own community management across three distinct brands and audiences — Shark Home, Shark Beauty, and Ninja — with Instagram and TikTok as your primary stage. You will be part of the Social Media & Community team.

Responsibilities 

• Own the brand voice across comments, DMs, replies, and mentions for Shark Home, Shark Beauty, and Ninja — ensuring every interaction feels human, on-brand, and intentional 

• Engage proactively beyond owned channels — jump into trending conversations, comment on relevant creator content, and place our brands where culture is already happening 

• Inspire, surface, and amplify UGC — celebrate community content, encourage participation, and turn everyday customers into vocal brand advocates 

• Build genuine, ongoing relationships with superfans, power users, and repeat engagers across all three brand communities 

• Run ongoing social listening across brand communities, product categories, and cultural territories: food & cooking culture, home aesthetics, and haircare & beauty rituals 

• Monitor brand sentiment and competitor community health — flag risks early and identify opportunities to lean in 

• Identify micro-trends and emerging conversations weeks before they go mainstream, feeding those insights directly into content briefs and campaign planning 

• Develop and maintain distinct community tones for each brand and build response playbooks, tone-of-voice guides, and escalation protocols 

• Own real-time community activation during product launches, campaign moments, and cultural events 

• Track community KPIs including engagement rate, response time, sentiment score, UGC volume, and follower growth 

• Deliver monthly community reports with clear analysis, trends, and actionable recommendations for the wider team 

Your Profile 

• 2+ years of experience in community management or social media, brand-side or agency 

• Fluent in German and English — written and spoken 

• Deep, practitioner-level knowledge of Instagram and TikTok — algorithm, formats, culture, and community dynamics 

• Experience with social listening tools (e.g. Brandwatch, Talkwalker, Sprout Social) 

• Strong copywriting instinct — you can write a comment that earns thousands of likes 

• Proven track record of inspiring UGC and building genuine brand advocacy 

• Based in Frankfurt or willing to commute for regular in-office days 

Nice to Have 

• Background in a social-first agency environment 

• Experience with DACH consumer brands in home, beauty, or kitchen categories 

• On-camera confidence for community content moments 

• Familiarity with tools such as Dash Hudson, Emplifi, or Sprinklr 

Our Channels 

Community management spans the following Instagram profiles: 

• Shark Beauty: @sharkbeautyde 

• Shark Home: @shark.deutschland 

• Ninja: @ninja.deutschland