Sr. Consumer Insights Analyst - Product Development

The Senior Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development.

Essential Functions:

• Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development. Develop own research guides and build project-based surveys.
• Assist in the development, management, and execution of research plans and within established budget guidelines.
• Translate feedback, including latent needs and dissatisfaction, into innovation recommendations.
• Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development.
• Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
• Operates autonomously and as a Subject Matter Expert within the consumer insights team.
• Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.
  
  

Desired Skills and Experience:

• Thrives in a hands-on, dynamic, agile environment.
• Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.
• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
• Demonstrates empathy and patience to adapt style to his/her audience.
• Attention to details and able to grasp the big picture.
• Adept at presenting complex findings in an easy to understand and actionable way.
• Builds understanding and trust with others by meeting commitments.
• Identifies the needs & expectations of others (personal & business) and acts upon them.
• Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
• Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.
• Confidence presenting insights and actions to stakeholders throughout the organization, including leadership.
  
  

Qualifications:

• Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
• 3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-one interviewing