Senior Product Marketing Manager, Shark

As a Senior Manager, Product Marketing at Shark, you will be a pivotal leader, driving the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization. You will ensure a consistent brand voice across all channels, including packaging, advertising, social/content marketing, web properties, retail, and trade collateral. The ideal candidate is detail-oriented, communicates effectively, and can navigate barriers by building strong cross-functional relationships, ensuring product launch readiness and excellence both domestically and globally.

Responsibilities

Global Partnership:

• Serve as a liaison and support for global teams, communicating the value proposition of our products and developing launch assets cross-functionally, including core messaging and packaging to support our products globally.

Category Leadership:

• Rally cross-functional partners behind the goals of the category, helping teams translate ideas and insights into actionable plans and assets.

Messaging Validation:

• Collaborate with consumer insights to execute and validate our messaging, story, and assets, leveraging those insights to deliver best-in-class assets for launch.

Global Marketing Launches:

• Lead program management for go-to-market launches across categories, including fans and air purification.

Asset Development:

• Oversee the execution of photo shoots, product pages, web content, digital and social advertising, influencer campaigns, PR, SEM, CRM, in-store displays, and other tactics.

Story Creation:

• Lead early-stage marketing development across launch assets, email, product pages, store pages, and brand assets. Collaborate with cross-functional teams to develop and validate claims. Stay well-versed in category happenings and bring new thinking to the table.

Business Ownership:

• Embody a sense of business ownership, ensuring cross-functional partners are aligned with category goals, insights, and messaging to bring our brand to life across all marketing channels and regions in a consistent and effective manner that drives high sales rates.

Troubleshooting and Creative Thinking:

• Identify and implement creative solutions to obstacles, leveraging cross-functional expertise to drive resolution, ensuring speed to market and high sales rates.

Key Functional Skills/Knowledge

• Agile, strategic thinker with the ability to execute in a fast-paced environment.
• Strong communication skills and ability to make effective presentations to all levels of management.
• Broad marketing expertise, including strategy development, planning, and product launches.
• Team player who successfully builds relationships and consensus within the organization.
• Holistic and strategic thinking across the business.
• Project management proficiency, including managing parallel projects in a cross-functional environment.
• Analytical mindset for mining data and drawing insights.
• Ability to manage several projects in parallel, navigating a complex cross-functional matrix organization.
• Embraces the success drivers of SharkNinja: Rarely Satisfied, Progress Over Perfection, Details Make the Difference, Winning is a Team Sport, and Communicating for Impact.

Requirements

• 8+ years of marketing experience, preferably in CPG or consumer products, with responsibility for brand strategy, messaging, and product launch execution.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience in creative and media development and execution.
• Proven track record in new product development and commercialization.
• Global marketing experience strongly preferred.
• Experience in launching new products, preferably in a global role.
• Understanding of the retail and DTC landscapes.
• 3 days in-office per week in Needham, MA.

Our Mindset

• Rarely Satisfied: Strive for continuous improvement every day.
• Progress Over Perfection: Act with urgency and adaptability.
• Details Make the Difference: Deliver exceptional results with precision.
• Winning is a Team Sport: Foster collaboration and teamwork.
• Communicating for Impact: Be clear, honest, and impactful in all communication.